Posted: August 3, 2012

LONDON — Ebiquity plc is pleased to announce  the acquisition of the entire issued share capital of FirmDecisions ASJP Group  Limited, the holding company of  the  FirmDecisions group (“FirmDecisions” or  the “Acquisition”).

FirmDecisions  is being acquired for  an  initial consideration of £1m which is being satisfied from existing banking facilities.  The maximum total  consideration  is up to £7m,  payable in cash,  depending on the performance of the FirmDecisions business in the three financial years ending 30 April 2014. The Acquisition will be earnings enhancing in the first full financial year.   FirmDecisions specialises in media and production cost auditing, with specific reference to the advertiser supply chain.

FirmDecisions ensures that its advertiser clients benefit from contractual compliance by their agencies and transparency of transactional value.  FirmDecisions is being acquired from its current and previous managers, including  Stephen Broderick,  one of FirmDecisions’ founders,  who  will remain as Chief Executive of the FirmDecisions business.

FirmDecisions’ unaudited revenue for the year ended 30 June 2012 was approximately £2m and  it  generated an operating profit  before highlighted  items of  approximately  £0.3m. FirmDecisions employs approximately 20 people.

Michael Greenness, Chief Executive Officer of Ebiquity: “FirmDecisions is the first name in media financial compliance with experience across a wide range of  global clients. This acquisition enables Ebiquity to bring increased transparency to the media transaction market-place and a higher level of advertiser confidence in contractual compliance.”



Ebiquity Plc                            

Michael Greenlees, Chief Executive Officer 

Andrew Beach, Chief Financial Officer

Tel. +44 (0)20 7650 9600


Numis Securities Limited                

Lorna Tilbian/Nick Westlake (Financial Adviser and Nominated Adviser) 

David Poutney (Corporate Broking)

Tel. +44 (0)20 7260 1000

College Hill 

Matthew Smallwood 

Jamie Ramsay 

Tel. +44 (0)20 7457 2020


About Numis

Numis, which is authorised and regulated in the United Kingdom by the Financial Services Authority, is the Company’s nominated adviser and broker. Numis’ responsibilities as the Company’s nominated adviser under the AIM Rules are owed solely to the London Stock Exchange and are not owed to the Company or to any Director or to any other person. Numis is acting exclusively for the Company in relation to the matters, transactions and arrangements detailed in this announcement and will not be responsible to anyone other than the Company for providing the protections afforded to its clients or for providing advice in relation to the content of this announcement or any matter, transaction or arrangement discussed or referred to in it.